Freelancing

Step Graphics to Success as an E-Learning Designer

May 30, 2014 By Jackie Van Nice 19 Comments

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This week’s challenge was to create a step graphic to tell a story or explain a process. It came at the end of a week where I kept hearing concerns from e-learning designers who felt stuck due to lack of skills, experience, usable portfolio pieces, visibility in the field, and/or confidence. So when the challenge hit, that was my topic.

Step Graphic Main Screen

Design

I wanted it to be fresh, direct, and maybe a bit inspiring – so I chose the character, the approach, and the background based on that.

The layout bothered me for a full week. Still does, but I have to let it go. I tried countless ideas with different graphics, colors, fonts, animations, and audio. It started out with more depth (links to resources, etc.) but it was taking too long, so I stripped it down and kept it simple. My concern was keeping the user’s attention focused on an already-busy screen. It seems to work, based on the little bit of user testing I did, so I’m going with it.

The step navigation is simple. I chose buttons with a full set of states, including a clear selected state so it’s easy to see where you are.

Content

I added the intro screen to make it clear that you should probably be (a) an e-learning designer who (b) has these goals, if the content is going to apply to you.

After that, it’s what I do each week for the challenges combined with a little bit of advice based on personal experience.

The Result

Ready to give it a try? Take a look! And if you’re an e-learning designer who feels stuck or wants to learn more and improve your skills, you might want to give the challenges a try. They’ve worked for me!

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4 Free E-Learning Tools I Use

May 22, 2014 By Jackie Van Nice Leave a Comment

Note: The sands of time move on, as do the free tools I use. See the updated version of this post here!

This week’s Articulate challenge is to share the free e-learning tools we really use. These are my favorites.

1. Redbooth: Project Management

This makes my life so easy it has to be first. Redbooth from Google makes project management effortless, and it’s free up to 5 projects and 5 users. I use it to:

Work Across Platforms: I use it on PC, Mac, iPhone, and iPad. It syncs effortlessly and tasks are immediately on my calendar.
Manage From Anywhere: I assign tasks, get feedback from team members, write up project notes, and participate in team conversations wherever I am.
Easily Manage & Share Files: I store and track all pieces and parts of a project – including email, notes, and conversations – plus sync files automatically with Dropbox. Nothing gets lost.

A “Free” Thought: I started on the free version to test it, then went to the paid one. Get creative and you could stretch those 5 projects and 5 users a whole lot farther.

I Used Microsoft Clipart For This

2. Microsoft Clipart: Images

Crazy, right? Sounds like the ’50s or something. There are a million other places to get images. Why is Microsoft Clipart still my first stop?

License & Attribution Issues: I REALLY can’t stand checking every license on every image and deciding whether it’s worth using and if there should be an attribution, and if so where do I work it in?
Editable/Flexible Images: I start with an image and think of ways to use it so it doesn’t look like everyone else’s. People loved the images in this piece, and they’re from MS Clipart. With an open mind and creative eye you’ll be amazed at what you can do.
Click & Play in PowerPoint: Since it’s integrated into PowerPoint, my quick image editor of choice, I can speedily bring in a pile of images and play around to see what works. Even if I get my final images elsewhere, it’s a great playground.

3. Pinterest: Inspiration & Project Organization

I haven’t been using it long, but already rely on it for a couple of things:

Graphic Inspiration: When I see something that resonates with me, I pin it in my Graphic Inspiration board. That’s where I went to design my interactive resume.
Project Organization: Now that you can have lots of “secret” boards I tend to create one for each new client project and use it as a catch-all place for everything from graphic and technical ideas to instructional design approaches. It’s secret, so I can include company-specific links and info.

4. Dafont & Font Squirrel: Fonts

These free font sites are so quick and easy to use, they’re hard to resist. I use them for:

Typographic Inspiration: Even if I don’t end up using one of theirs, browsing gives me ideas.
New Font Fun: I’ll often use them in the weekly Articulate challenges. They’re great to try out and see what’s possible.

What’s in Your Course Design Toolkit?

Check Out Many More!

Those are my current go-tos you can get for free.

There are tons more you can use, and many are being shared in the comments section of this week’s challenge. I’ll be using ideas from there, and you may find some new freebies you love, too.

How Did You Become an Instructional Designer?

May 16, 2014 By Jackie Van Nice 2 Comments

The Tweeted Taunt

The fine folks over at ttc Innovations were inspired by Cammy Bean‘s The Accidental Instructional Designer to ask me (and all other IDs) how I (we all) got here. History proves I can be goaded and challenged into any number of things (note my extensive Articulate Challenges activity) – and this Twitter tactic worked perfectly.

Just One Problem

The only thing is I don’t have a great “accidental” story. The only accident was when I discovered, after taking a whole lot of college German because I loved it, that the only way to continue that particular romp in the park was to get a grad degree, and that involved teaching German if I wanted the university to pay for it.

Instructional Design as a Survival Tactic

After playing through the terror in my head – (“I’m not a public speaker!” “My colleagues are native speakers of German!” “I’ve never taught anything and I’m starting by teaching real classes that real students really pay for at a real university?!”) – I just did it.

Four things ended up making me incredibly successful:

The terror. My response was to be the best-prepared human who could walk into that classroom. I’d spend 4 to 6 hours every night – 5 days a week – designing the next day’s lesson, using methods nearly identical to what I now use to create e-learning.
The University of Oregon’s wise move to require classes on instructional education before allowing just any fool to start teaching their classes. This was my intro to instructional design and I loved it.
An outstanding and extremely forward-thinking textbook. It provided a good framework for teaching the specifics of the language, but the real focus was on creating a fantastic environment for endless creativity and real practice.
My adoration of the topic. I’d just returned from a year of grad school at the Universität Konstanz in Germany and my enthusiasm for learning German, traveling, and being an exchange student was literally inescapable.

I didn’t realize how well classes were going until the students coming in for the class after mine began stopping me to ask what the heck I was doing in there. All they could hear were rounds of intense group concentration, roars of laughter, and sustained cheers and applause (for their peers!) – followed by happy chatty people exiting at the end. I guess that wasn’t what the class after mine was like. Crazily, I never even heard all of that because I was so intensely in the moment of what we were doing. It was awesome.

Then There Was More Stuff

After that there was more education and more teaching and lots of other stuff (it would take at least 20 blog posts to get through it all), but in the end I decided I just wanted to be an independent ID, which is what I wrote about here.

Share Your Story, Too!

I hope that’s what ttc Innovations had in mind when they took to Twitter to call me out. I suggest you play along too! Share your story by visiting their blog and/or blogging then tweeting using the hashtag #MyIDStory – and have fun!

This is Why Freelancers Need Floaties

March 24, 2014 By Jackie Van Nice 11 Comments

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This week’s Articulate E-Learning Heroes Challenge is to create a photo collage that tells a story.

I’ve just gotten home from a (great!) week at the E-Learning Guild’s Learning Solutions Conference in Orlando, and the theme that kept coming up was freelancing. Not just in sessions, but in countless random conversations, and I found myself offering a lot of advice to hopeful freelancers.

I Smell a Theme

So because there’s only so much space in my head and this is the topic currently on tap in there, my photo collage story this week is about a guy who wants to freelance. The points I’ve included are a summary I quickly put together for this piece, but it’s similar to what I was sharing all week.

The Story

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If I’m going to tell a story, I need a starting point. So I overlaid our (miserable) hero on top of the rest of the photo collage so that I could establish his yearning-to-go-freelance motivation. The underlying photos and their content, each of which reveals a portion of our hero’s journey, can be visited in any order. And of course you get to see the result of his efforts at the end.

Visual Design

I kept the visual design pretty simple. The photos are framed in a pseudo-Polaroid fashion. The caption font on the top photo is Dawning of a New Day. The title font on the pop-ups is Swiss921 BT, and the main pop-up font is Candy Round BTN Condensed.

I reused a beach and palm tree from a recent post about freelancing, mostly because I wanted the tree for the end scene.

And I reused poor Ian again. I’ve forced that poor man into service as an airline pilot and a beer-guzzling traveler in recent weeks and wanted to give him a rest, but I needed someone who could fit into the outfit at the end, and he had the perfect figure. (Sorry, guy.)

Storyline Design

When clicked, each photo in the collage pops up on a slide layer with more info. Then I have each photo disappear after viewing it. That way I was able to set up a new layer of interest below.

That interest includes having each photo, in miniature, drop down into the palm tree and hang there like an ornament. You can then click on those ornaments to review their content. I did this by adding a second slide layer for each collage photo.

And, of course, I had to show Ian’s transformation after he’d followed his own plan, but I could only show that after all photos had been viewed. To do this, I created a variable for each photo. After all of them have been visited, Ian and his final outfit are triggered to appear.

See the Result!

You can see Ian in all his freelance glory here. Enjoy!

“How Did You Get Started as a Freelancer?”

March 7, 2014 By Jackie Van Nice 4 Comments

“How did you get started as a freelancer?” is the most common question I’ve gotten in the last 10 years, and it’s a great one.

There are an infinite number of ways you can get started, and everyone’s story is different. But in case it helps you, or any fledgling freelancers you may know, here’s how I got started and how I continue to build.

My Sneaky Plan

I knew a year or two before taking the plunge that I couldn’t take being an employee anymore. At the time, I was a software and training consultant on the road.

I opted to skip all of the usual fretting and worrying about how to start a new business, how to keep money coming in without a regular paycheck, how to reposition myself in the marketplace, and how to find new clients. Fear and worry are a waste of time. I took the quickest route I could think of.

My brilliant idea was to pick one potential client and sneak up on them. And that’s what I did.

Client #1: They Thought They Were Getting an Intern

I started by finding a certificate program at a local college that included an internship requirement. It was a mostly-online program that took a little over a year, and I completed it in my spare time while traveling for work. I already had plenty of degrees and certificates and experience, so I didn’t need the classes or the certificate. They were fine, but not necessary. The key was the internship.

My strategy was to leverage my well-connected instructors to get into the door of an unsuspecting company that thought it was just getting a contract, freelance intern.

It worked like a charm. As soon as I was approved to find an internship, which was my responsibility to find, I put just one feeler into my network asking for what I wanted. And a connection of one of those well-connected instructors came through.

Within two hours I was communicating with a woman looking for an intern to do instructional design work. She immediately took me on at the “intern” rate, but within a week or two, as soon as I’d finished my first assignment, she took me up to the full rate. I contracted from her for several years. All of those projects were for instructor-led-training.

Client #2: I Built It and They Came

When I decided to transition to e-learning I learned as much as I possibly could about it, invested in the tools, learned the tools, and ever-so-casually mentioned to everyone I talked to that I was now doing e-learning. Within three weeks I got a call from a large company asking if I was available for some e-learning projects, and they’ve kept me busy ever since.

Client #3: Expanding Through Volunteering

As busy as I was, I knew I had to develop more clients over time. So I decided to find a large nonprofit and volunteer my services to design and develop whatever e-learning they might need. They were thrilled. Unfortunately, I’m still waiting for their content several years later – but they stay in touch and are very sweet and always thank me for helping and being on the team. They just can’t get it together.

In the meantime, one of their directors moved to a different nonprofit. I made the same volunteer offer at the new place, and she said she’d let me know if they ever decided to start doing e-learning. A few weeks later she called and said they’d decided and that they’d like me to work on contract. They’ve kept me busy for the last few years, too.

Clients #4 and Beyond

Others have become clients just by sitting next to me at a conference and asking for my card, seeing me on LinkedIn and contacting me to do work (this happens quite a bit), and by word of mouth from current clients.

And just today I may have a new one who saw my work in the Articulate E-Learning Heroes Challenges that David Anderson puts together. (The flowers are on the way!)

You’ll notice I do no advertising or marketing or promotion, other than getting myself out there a little bit and doing some minor networking in ways that are very natural – including some blogging and tweeting. I put far more of my energy into learning more and doing the best work I can, and everything else just flows.

But if you’re a natural salesperson and joyful networker – great! My advice is to stick with the approach that feels most natural for you, because that’s the right one.

So that’s how I got started, and that’s how I keep cruising along.

If you’re a current or future freelancer, does any of that help or give you new ideas?